Previous Meetings

October 2008 Meeting

Monday, October 20, Networking starts at 6:00, Presentation starts at 6:30 PM

Cost: Free to members. Non members $25.

Location: The Santa Clara Fire Dept. Training Center, 1900 Walsh Ave., Santa Clara, CA


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Greetings, BAPVA members guests, and celebrities!

Now that summer is over, you're probably sitting on a huge backlog of tapes that need to be edited, and you could use a break, right? Or, maybe you just want an evening out with your great BAPVA friends. Whatever you situation, we're sure you'll enjoy and get a lot out of October's BAPVA meeting.

Since last month's presentations focused on technical kinds of subjects, we're going to get back to business, so to speak. This month will feature two speakers that will help you grow your business: one relates to expanding the business you do with your current/past client base while the other will help increase your visibility to bring in more clients.

Please join us for an enjoyable and informative evening.


Full Evening Program:

Mark Shepherd: "I Do" Is Just the Beginning

Why should the wedding video be the end of your relationship with your customers? Keep your customers for a lifetime after the wedding day.

WEVA multi-year award winner Mark Shepherd, will teach us how a single wedding client can expand into over $60,000 or more in repeat business for personal, as well as corporate clients. Whether it be family events, births, memory videos, special events, family histories, etc., your clients will come back over and over if you tell them what you have to offer.

Discover how to market and sell your services, brainstorm and offer creative ideas to your customers, whether to script your story, or take a documentary approach, organizing your client's materials and finding other memorabilia items to tell the story. You'll also go behind-the scenes and learn how to achieve a high-end "20/20" style look through lighting, filters, camera placement, interview techniques that dynamically and emotionally "tell the story." Plus, learn how to edit and use music in your Tribute productions for maximum impact. These productions can keep you busy throughout the week and add substantial income to your bottom line.


Specific subjects to be covered:
- Expand business with your client base beyond weddings
- Listing and description of other types of saleable video projects
- Are different skills required to produce these videos
- How to market and sell these services
- Pricing strategy
- Production ideas and tips
- Scripting vs. documentary style
- Organizing materials
- 20/20 look
- Editing and music


Dan O'Hara: The Power of Facebook as a Marketing Tool

Facebook - if you are not a part of it, you could be left behind, and so could your business.

Facebook is becoming "the" social networking site of today, leaving MySpace and others in the dust. It also has the potential of flipping the advertising world on its head. I think we would all agree that word-of-mouth referrals are some of the best we get and the most profitable. Simply, Facebook is the online equivalent of word of mouth, but on steroids. So, how does it work, why should you use it, and what can it do for your business?

Dan O'Hara, another of our distinguished members, is going to walk us through the basics of how to get on Facebook, post videos, and begin using it as a potent marketing tool. You should leave with enough of a practical, working knowledge to go back to your office and get started.


Specific subjects to be covered:
- Introduction to what is it and high level description of how it works
- What it can do for your business
- How does it compare to other social networking sites?
- Setting up an account and adding friends and colleagues
- Overview of the Facebook system
- How to post and tag a video clip
- Do's and Dont's of promoting your videos
- Marketing tips and tricks

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